Our 4 Truths
At GTB, we have named our values the “4 Truths.” These keep us centered on what matters. It’s not magic: the more an organization “lives” its values, the more the values become true.
This doesn’t mean we take client calls at 2 am, although sometimes we do; rather this means we approach everything with an open mind. We don’t make assumptions that we’re the only people in the room with the right answer because we have a title with senority, we invite people to the table because we’re always open.
No doubt, this is a hard business. But we identify solutions, not problems. Brands, and by extension the people who fuel them, must be optimistic if nothing else to thrive.
We provide our clients a collaborative experience that is simple, straightforward, and without bias by breaking down the walls between departments and our partners.
We won’t reach our fullest potential if we do not cultivate a variety of opinions, backgrounds and methods. To us, this is non-negotiable.