We are fuelled by a powerful desire to create what’s next.
We’re an agency that prides itself on inspired thinking (which is then quickly followed by fact-based decision making and flawless execution). We deliver true ’integration’ within the speed, diversity and potential of modern communications - bringing together best of breed data, media, advertising, technology and creative under one roof in multiple markets worldwide and as part of the WPP Group.
You name it. We make it: whatever we need to capture people’s hearts and minds. To compel them to call, click, comment, share and buy. Every campaign is unique. But there’s always a single component at its heart: an idea.
“Creative department” has always seemed like a contradiction in terms. With so many of us scattered across the world, we’re more a state of mind than an actual location. And while “creating content” may be this decade’s industry go-to catchphrase, the reality is we’ve been doing it all along. What was once a thirty-second TV spot or a full page in a magazine now spans social and mobile spaces, along with a myriad of digital tools that give us the opportunity to tell our brands’ stories in compelling, surprising, and beautiful ways. So that’s what we do. And we have a long and storied history of doing it really, really well.
Our in-house studios employ amazing experts in their craft, including production specialists, designers, videographers, copywriters, and developers. Together, we bring creative ideas of all kinds to vivid life. Our capabilities include everything from the traditional to the cutting edge. And that’s just for starters.
You can also call us “Connections” because that’s exactly what we make. Our main goal: ensuring that GTB’s creative work gets seen by the right people in the right places at the right time. We are a team of global media professionals, working to secure best-in-industry rates and packages. Together, we look at worldwide trends, share best practices and collaborate with our partners at the global, national and local level across every touch point: digital, social, television, print and CRM.
We exist to prove beyond any doubt that our work works. Our global presence performs three main functions: to stay current on what people are talking about and how they are reacting, to ensure that we make the smartest decisions as an agency, and to help the client understand what the data means for their business. Our reach extends across all agency functions, from media and strategy to content and creative executions, and includes a range of 20 distinct capabilities, from social media and digital analytics to search engine optimization.
We go beyond traditional marketing and take a 360 approach to the consumer purchase cycle, connecting with everyone from diehard fans and brand advocates to interested buyers and long-time owners. We also seek out new partnerships to bring brilliant ideas to life. Our work encompasses everything from social and mobile strategies to app development and design, with an emphasis on new technologies.
How do we work? Artfully. Nimbly. Stealthily. And always unexpectedly. We’re forever curious and we like to surprise each other, as well as our clients, pushing ourselves in everything we do, whether we’re creating work in TV, experiential, social, digital, or across all of them together. In a single campaign.
If you’re seeking a career, a challenge, a chance to develop your talents and realize your ambitions, you’ve come to the right place. Tell us what you’re good at. Tell us what you can do and what you’d like to do. Then tell us how good you want to be.