When COVID-19 struck Mexico in 2020, Ford dealerships and plants across the country were shut down.

So, we started to work on a project for when the time was right. That’s how the Rebound Plan of Action was born to reopen the business with the right tools and messages. That’s when we launched the campaign “Opening the doors to a new beginning." This didn’t mean that Ford was just literally opening their doors, but they were opening to a new world where help, economic incentives, health protocols, new digital processes, and friendlier services were needed.