We are fueled by a powerful desire to create what's next.
We’re an agency that prides itself on inspired thinking (which is then quickly followed by fact-based decision making and flawless execution). We deliver true 'integration' within the speed, diversity and potential of modern communications - bringing together the best of breed data, media, advertising, technology and creative under one roof in multiple markets worldwide and as part of the WPP Group.
How do we work? We're forever curious and we like to surprise each other, as well as our clients, pushing ourselves in everything we do, whether we're creating work in TV, experiential, social, digital, or across all of them together. In a single campaign.
If you're seeking a career, a challenge, a chance to develop your talents and realize your ambitions, you've come to the right place. Tell us what you're good at. Tell us what you can do and what you'd like to do. Then tell us how good you want to be.
You name it. We make it: whatever we need to capture people's hearts and minds. To compel them to call, click, comment, share and buy. Every campaign is unique. But there's always a single component at its heart: an idea.
"Creative department" has always seemed like a contradiction in terms. With so many of us scattered across the world, we’re more a state of mind than an actual location. And while "creating content" may be this decade’s industry go-to catchphrase, the reality is we've been doing it all along. What was once a thirty-second TV spot or a full page in a magazine now spans social and mobile spaces, along with a myriad of digital tools that give us the opportunity to tell our brands' stories in compelling, surprising, and beautiful ways. So that's what we do. And we have a long and storied history of doing it really, really well.
Our in-house studios employ amazing experts in their craft, including production specialists, designers, videographers, copywriters, and developers. Together, we bring creative ideas of all kinds to vivid life. Our capabilities include everything from the traditional to the cutting edge. And that's just for starters.
You can also call us "Connections" because that's exactly what we make. Our main goal: ensuring that GTB's creative work gets seen by the right people in the right places at the right time. We are a team of global media professionals, working to secure best-in-industry rates and packages. Together, we look at worldwide trends, share best practices and collaborate with our partners at the global, national and local level across every touch point: digital, social, television, print and CRM.
We exist to prove beyond any doubt that our work works. Our global presence performs three main functions: to stay current on what people are talking about and how they are reacting, to ensure that we make the smartest decisions as an agency, and to help the client understand what the data means for their business. Our reach extends across all agency functions, from media and strategy to content and creative executions, and includes a range of 20 distinct capabilities, from social media and digital analytics to search engine optimization.
We go beyond traditional marketing and take a 360 approach to the consumer purchase cycle, connecting with everyone from die hard fans and brand advocates to interested buyers and long-time owners. We also seek out new partnerships to bring brilliant ideas to life. Our work encompasses everything from social and mobile strategies to app development and design, with an emphasis on new technologies.
“Unstuck” made every Super Bowl Top 10 list and created more buzz than any Ford commercial in years.
Today’s truck buyers insist on brains to go with their brawn. And F-150 delivers. It’s BLIS system raises the bar on blind spot monitoring by offering a system that covers the truck and the trailer. That’ll take the white out of your knuckles.
2016 MARKETING AUTOMOTIVE AWARD WINNER FOR BEST INTEGRATED CAMPAIGN
Not all truck buyers are created equal. Some need towing power. Some want torque. Others insist on the best fuel economy. Done. F-150’s engine line-up can satisfy them all. It’s like a power smorgasbord.
You feel more alive in a car, more present and more connected. We needed to remind people cars are wondrous amazing machines.
Our mission was simple–rekindle the love affair with cars in a modern way. “Let Go” is a simple and charming moment shared between a granddaughter and a delighted grandfather.
People like SUVs because they can carry stuff. Sometimes it's kayaks and huskies but most of the time it’s just the things they carry every day. Ford needed to position its SUVs as something more than a bunch of vehicles that carry stuff; they needed a reason to be.
Less than 20% of the auto industry’s engineers are women. But when girls are introduced to STEAM activities before age 8, they are three-times more likely to pursue it in college or as a career. So Ford created the Girl’s Fast Track Races. It gives girls a chance to compete in Pinewood Derbies – a fun and important introduction to math and engineering that for 60 years has only been open to boys.
Content that helps Ford "Go Further."
A global network of pretty cool passport stamps